![]() ![]() Season three, it’s worth noting, more than doubled its linear audience thanks to in-season streaming on Disney-owned Hulu and NBC’s digital platforms. Season three topped Nielsen’s streaming rankings after it arrived on Netflix. The fourth season of the drama averaged a mere 0.7 in the all-important advertiser-coveted adults 18-49 demographic, down more than 22 percent year-over-year, and 2.74 million total viewers (off nearly 20 percent) when factoring in seven days of delayed viewing. Historically, Good Girls has been a linear dud. But now, in an era where every major media conglomerate has its own streaming platform, such a structure prohibits the ability to move a show like Good Girls to NBCUniversal’s own platform, Peacock. The move helped offset the costs of the series but also limited the ways in which producers Universal Television could further profit given Netflix had already secured both global and SVOD rights.Īt the time, the model made sense for shows like Good Girls, The CW’s Dynasty and Syfy’s since-canceled Nightflyers as the early sales to Netflix reduced the financial burden of pricey original scripted series. Netflix boarded Good Girls before the drama - starring Christina Hendricks, Mae Whitman and Retta as friends who become entwined in a criminal enterprise - launched on NBC as part of a new business model created by the streamer’s then-vp content Bela Bajaria. 'You' Creator Talks Plotting the Season 4 Twist: "We Had This in Mind for Several Seasons" ![]()
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